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Several times he looked like he was on the verge of saying something but would just swallow his words and continue working, until he finally blurted out, "Father – audiatur et altera pars... " or "hear", which is "Audi" in the singular imperative form of "audire" – "to listen" – in Latin.
wouldn't it be a good idea to call it audi instead of horch? The idea was enthusiastically accepted by everyone attending the meeting.
In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union AG, Chemnitz.
It was during this period that the company offered the Audi Front that became the first European car to combine a six-cylinder engine with front-wheel drive.
These cars were successful even in sporting events.
The first six-cylinder model Type M, 4,655 cc appeared in 1924.
It used a powertrain shared with the Wanderer, but turned 180-degrees, so that the drive shaft faced the front.
Before World War II, Auto Union used the four interlinked rings that make up the Audi badge today, representing these four brands.
Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology".
His former partners sued him for trademark infringement.
The German Reichsgericht (Supreme Court) in Leipzig, Since August Horch was prohibited from using "Horch" as a trade name in his new car business, he called a meeting with close business friends, Paul and Franz Fikentscher from Zwickau.
) is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.
Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany.